How to Appeal Amazon Account Suspension in UAE

Amazon is a powerful platform for sellers in the UAE, providing them with access to a vast customer base and numerous growth opportunities. But along with this opportunity comes strict rules if these rules are broken, even by mistake.

Amazon may suspend your account. A suspension can feel overwhelming because it puts your entire business on hold. However, it is not the end. You can appeal the suspension and reinstate your account with the right approach.

Here we will explain in detail how to appeal an Amazon account suspension in the UAE, what steps to take, and how to improve your chances of success:

Reasons Amazon Suspends Seller Accounts in the UAE

Before learning how to appeal, it’s important to understand why suspensions happen in the first place. Amazon wants to protect its customers, so it monitors sellers closely.

Accounts may be suspended due to:

• Policy violations (such as review manipulation or duplicate accounts)
• Selling prohibited or counterfeit products
• Poor performance metrics like late shipments or high order defect rates
• Intellectual property violations
• Suspicious activity, such as unusual login locations or irregular payments

Understanding the exact reason behind the suspension is the foundation for creating a strong and effective appeal.

Step 1: Read the Suspension Notice Carefully

When Amazon suspends your account, you will receive an email explaining the suspension. This notice is the official communication from Amazon, and it often sets the tone for your appeal process.

It not only alerts you about the suspension but also outlines the exact reason and the specific area of your account that triggered the action.

This email usually contains:

• The reason for the suspension
• The specific policy or rule violated
• A request for a Plan of Action (POA) if you want to appeal

Do not panic or rush. Read the notice multiple times to fully understand why your account was suspended. Every word in the notice is important.

Step 2: Identify the Root Cause

Amazon does not want excuses; it wants clear and practical solutions. Before writing your appeal, take the time to carefully analyze what went wrong, why it happened, and what part of your process failed. This deeper understanding is what makes your Plan of Action strong and convincing.

For example:

• If your account was suspended for poor product quality, review your supplier chain and product testing.
• If it was due to policy violations, identify where your team or processes failed.
• If it was because of late shipping, examine your logistics and inventory management.

By identifying the root cause, you can address the issue directly in your Plan of Action.

Step 3: Create a Strong Plan of Action (POA)

The POA is the most important part of your appeal. It should clearly show Amazon that you understand the problem and have fixed it.

This document is your chance to convince Amazon that you are serious about compliance, that you take full responsibility, and that you have the systems in place to prevent the same issue in the future.

A good POA usually has three sections:

1. What went wrong: Briefly explain the issue without blaming Amazon or customers.
2. What you have done to fix it: Describe the corrective steps you already took.
3. What you will do to prevent it: Explain your long-term plan to make sure the problem doesn’t happen again.

For example, if your account was suspended for late shipping, your POA could include:

• Hiring an additional logistics partner to ensure timely deliveries.
• Setting up real-time inventory tracking to avoid overselling.
• Assign a team member to monitor orders daily.

The more detailed and specific your POA is, the higher the chance of reinstatement.

Step 4: Submit Your Appeal Correctly

After preparing your POA in detail, the next step is to send it officially to Amazon for review so they can evaluate your case.

This is done through Amazon Seller Central, which is the only accepted way to submit appeals:

• Log in to your Seller Central account.
• Go to Performance Notifications and open the suspension notice.
• Click Appeal and paste your POA into the text box.
• Attach any supporting documents (like invoices, product certificates, or shipping records).

Make sure your appeal is professional, clear, and respectful. Avoid emotional language or blaming Amazon. Keep the focus on solutions.

Step 5: Wait for Amazon’s Response

After submitting your appeal, Amazon usually takes a few days to respond, although in some cases it can take longer depending on the complexity of the issue and the volume of appeals Amazon is handling.

Sometimes they may:

• Approve your POA and reinstate your account.
• Ask for additional information or documents.
• Reject your appeal if they feel your POA is weak.

If your first appeal is rejected, don’t give up. Review the feedback, strengthen your POA, and resubmit. Many sellers succeed after multiple attempts.

Common Mistakes to Avoid in Your Appeal

• Writing a generic POA without addressing the real issue.
• Blaming Amazon, customers, or competitors.
• Submitting appeals that are too short or too long without a clear structure.
• Copy-pasting POAs from the internet (Amazon can detect this).
• Failing to provide supporting documents.

Avoiding these mistakes can greatly improve your chances of reinstatement.

How Long Does the Process Take?

The time for reinstatement varies. Some accounts are reinstated within a few days, while others may take weeks, and in rare cases, it can stretch longer. It depends on the complexity of the issue, the type of violation, and how strong and detailed your POA is.

During this period, staying patient, checking your email regularly for Amazon’s response, and replying promptly with any requested documents will improve your chances of a faster resolution. Always remain professional in every communication with Amazon.

Preparing for the Future

Even after reinstatement, sellers must stay proactive to avoid future suspensions.

This means:

• Regularly reviewing Amazon’s policies.
• Monitoring performance metrics like ODR, cancellation rate, and late shipment rate.
• Keeping records of all supplier invoices and product certifications.
• Training staff on compliance and best practices.

By maintaining strong systems, you reduce the risk of facing suspension again.

Expert Guidance for Successful Amazon Appeals

Dealing with suspensions alone can be stressful, especially if your business depends on Amazon sales. At AMZ Seller Hub, we specialize in Amazon Account Reinstatement services for UAE sellers. Our experts analyze the suspension reason, draft detailed Plans of Action, and provide full guidance throughout the appeal process.

If your account is suspended, contact AMZ Seller Hub today and let our team help you appeal successfully and get back to selling.