2000+ Keywords Amazon PPC Negative Keywords List for 2025

Running ads on Amazon PPC without a negative keyword strategy is like pouring money into a bucket with holes. Negative keywords allow sellers to block irrelevant search terms so ads only appear to people who are more likely to buy.

This list goes beyond what you’ll find in the Level Agency article and is tailored for Amazon UAE sellers. It not only helps you cut down wasted ad spend but also gives you a complete foundation to run campaigns with higher precision and profitability.

Why Negative Keywords Matter in Amazon PPC

Amazon’s algorithm doesn’t know your business goals, it simply shows ads when shopper queries match your keywords. Without negatives, your ads may appear for irrelevant searches that drain your budget.

For example, if you sell premium leather jackets and someone searches free leather jacket pattern, your ad might show up and get a click, but it won’t lead to a sale. This wastes money and raises ACOS. Negative keywords solve this by excluding such terms, keeping your ad spend efficient and targeted.

Types of Negative Keywords

Before diving into the categories, it’s important to understand that not all irrelevant searches look the same. Amazon shoppers come with many different intentions; some are looking for jobs, others for free items, and some are only after information rather than making a purchase.

Universal Negative Keywords

These should usually be added to any campaign by default. Feel free to pick and choose the ones that are relevant to your campaign or use them all.

• cheap
• directions
• facebook
• sample
• samples
• sampler
• sampling
• recipe
• myspace
• map
• maps
• video
• game
• games
• free
• no charge
• no cost
• youtube
• vimeo
• torrent
• torrents
• download
• nude
• naked
• porn
• ebay
• udemy
• craigslist
• porno

B2B Negative Keywords

• about
• advice
• agencies
• agency
• article
• articles
• association
• associations
• blog
• blogs
• book
• books
• bulletin
• bulletins
• buy
• case studies
• case study
• class
• classes
• club
• clubs
• college
• colleges
• conference
• conferences
• consultants
• consulting
• consumer
• council
• councils
• course
• courses
• data
• define
• definition
• developer
• developers
• diagram
• direct hire
• direct placement
• education
• employer
• employers
• employment
• example
• examples
• FAQ
• firm
• firms
• forum
• forums
• foundations
• freelance
• freelancer
• freelancers
• freelancing
• full-time
• guide
• guides
• head hunter
• hiring
• history
• home
• house
• household
• image
• images
• independent contractors
• info
• information
• institute
• institutes
• intern
• interns
• internship
• internships
• job
• jobs
• journal
• journals
• learn about
• logo
• logos
• magazine
• magazines
• map
• maps
• meaning of
• metrics
• news
• newsletter
• newsletters
• newspaper
• newspapers
• overstock
• part-time
• personal
• photo
• photos
• picture
• pictures
• position
• positions
• program
• programs
• refurbished
• recruiter
• recruiters
• recruiting
• report
• reports
• research
• resource
• resources
• resume
• resumes
• review
• reviews
• salaries
• salary
• sample
• samples
• school
• schools
• seminar
• seminars
• staffing
• statistics
• stats
• store
• stores
• success stories
• success story
• temp
• temporary
• theories
• theory
• training
• tutorial
• tutorials
• universities
• university
• what are
• what is
• white paper
• white papers
• wiki
• wikipedia
• workshop
• workshops
• business to consumer
• goods
• business-to-consumer
• used
• vintage
• recreational
• recreation
• hobby
• diy
• homes

Weed Out Job Seekers

• employment
• hiring
• hire
• intern
• interns
• internship
• internships
• job
• jobs
• recruiter
• recruiting
• resume
• resumes
• salaries
• salary
• employer
• group
• occupation
• occupations
• fulltime
• full time
• full-time
• parttime
• part-time
• part time
• work
• openings
• postings
• sample
• pay
• range
• paid
• recruiters
• recruitor
• recruitors

Nix Researchers, Reference Searches & Statisticians

• about
• association
• associations
• organization
• organizations
• definition
• define
• diagram
• community
• example
• examples
• history
• manual
• manuals
• instruction
• guide
• instructions
• guides
• model
• map
• maps
• sample
• samples
• white
• paper
• whitepaper
• whitepapers
• papers
• what are
• what i
• What is
• book
• books
• case studies
• case study
• journal
• journals
• magazine
• magazines
• metrics
• news
• research
• review
• reviews
• statistics
• stats
• success stories
• success story
• tutorial
• tutorials
• white paper
• white papers
• rating
• ratings
• opinion
• opinions
• article
• articles
• study
• studies
• information
• info
• picture
• pictures
• photo
• photos
• negative review
• bad review
• comparison
• comparisons
• contest
• user manual
• project

Training & Education Negatives

• class
• classes
• college
• colleges
• course
• courses
• education
• school
• schools
• training
• universities
• university
• learn
• community college
• tutorial
• tutorials
• textbook
• textbooks
• books
• state college
• best college
• local college

Bargain Hunters

• bargain
• bargains
• blowout
• blowouts
• cheap
• cheapest
• clearance
• clearances
• close out
• close outs
• closeout
• closeouts
• deal of the day
• deal of the week
• deals
• deal
• discount
• discounts
• discount code
• discount codes
• discounted
• free
• inexpensive
• liquidation
• lowest
• cost
• low cost
• provider
• low price
• price
• prices
• limited time offer
• warehouse
• warehouses
• chain
• odd lots
• odd lot
• outlet
• outlets
• mall
• malls
• online
• special
• wholesale
• wholesales

Price Shoppers

• price
• prices
• pricing
• quote
• quotes
• retailer
• retailor
• retailors
• retailers
• comparison
• reviews
• review
• good reviews
• good review
• amazon reviews
• amazon review
• best reviews
• best review
• worst reviews
• worst review
• negative review
• negative reviews

DIY Negatives

• craft
• crafts
• create
• creating
• hand-made
• handmade
• home
• homemade
• how can
• how does
• how to
• make
• making
• when can
• when I
• where can

Tech & Developer Negatives

• burn
• burner
• code
• community
• cd burner
• cd
• cd code
• cd codes
• cd burners
• desktop
• developers
• for developers
• disk
• download
• downloads
• dvd
• error
• file
• files
• freeware
• freemium
• free
• forum
• game
• games
• hack
• hacks
• video game
• support
• api
• shortcuts
• shareware
• tip
• tips
• video
• Windows
• apps
• iPhone
• mobile
• android
• web
• apple
• microsoft
• linux
• library
• libraries
• mac
• java
• HTML
• css
• C++
• JavaScript
• Excel
• sheet
• spreadsheet
• Fox
• Firefox
• Visual Basic
• Ajax
• sql
• MySQL
• template
• templates
• open source
• public domain
• VB
• XP
• XML
• XLS

Manufacturers & Industrial

• antique
• consumer
• export
• exporter
• exporters
• hobby
• hobbies
• import
• importer
• importers
• measurement
• model
• models
• regulations
• rent
• rental
• repair
• repairs
• retail
• retailer
• retailers
• rules
• safety
• specifications
• specs
• standards
• store
• toy
• toys
• used
• vintage

Products & Materials

• aluminum
• ceramic
• cotton
• fabric
• glass
• gold
• iron
• leather
• metal
• paper
• plastic
• rubber
• silver
• stainless steel
• steel
• stone
• vinyl
• wood

Legal / Law

• act
• compliance
• law
• laws
• legal
• legislation
• regulation
• regulations

Transportation & Travel

• apartment
• architecture
• association
• associations
• bank
• blogs
• books
• bulletin
• bulletins
• certification
• class
• classes
• clubs
• colleges
• conference
• conferences
• councils
• course
• courses
• data
• dating
• definition
• diagram
• education
• examples
• FAQ
• festival
• forums
• foundations
• guides
• history
• homes
• images
• information
• institutes
• jobs
• journals
• library
• logos
• magazines
• maps
• metrics
• music
• news
• newsletters
• newspapers
• nursing
• photos
• pictures
• police
• program
• programs
• real estate
• reports
• research
• resources
• reviews
• ringtones
• samples
• schools
• seminars
• statistics
• theory
• trail
• training
• tutorials
• universities
• weather
• white papers
• wiki
• workshop
• workshops

Premium Shoppers Negatives

• Premium
• designer
• high-end
• expensive
• luxury
• luxurious
• most expensive
• high-priced

Curse / Swear Words

• anal
• anus
• arse
• ass
• balls
• bastard
• bitch
• blowjob
• bollock
• boner
• boob
• bugger
• butt
• buttplug
• clitoris
• cock
• crap
• cunt
• damn
• dick
• dildo
• dyke
• fag
• fellatio
• fuck
• goddamn
• hell
• homo
• jerk
• jizz
• labia
• lmao
• muff
• nigger
• nigga
• omg
• penis
• piss
• poop
• prick
• pussy
• queer
• scrotum
• sex
• shit
• slut
• tit
• turd
• twat
• vagina
• wank
• whore
• wtf

Geography Exclusions

USA – States & Major Cities

• Alabama
• Alaska
• Arizona
• Arkansas
• California
• Colorado
• Connecticut
• Delaware
• Florida
• Georgia
• Hawaii
• Idaho
• Illinois
• Indiana
• Iowa
• Kansas
• Kentucky
• Louisiana
• Maine
• Maryland
• Massachusetts
• Michigan
• Minnesota
• Mississippi
• Missouri
• Montana
• Nebraska
• Nevada
• New Hampshire
• New Jersey
• New Mexico
• New York
• North Carolina
• North Dakota
• Ohio
• Oklahoma
• Oregon
• Pennsylvania
• Rhode Island
• South Carolina
• South Dakota
• Tennessee
• Texas
• Utah
• Vermont
• Virginia
• Washington
• West Virginia
• Wisconsin
• Wyoming

(Major cities like New York City, Los Angeles, Chicago, Houston, Miami, Boston, Dallas, Atlanta can also be added individually if needed.)

UK – Countries & Major Cities

• England
• Scotland
• Wales
• Northern Ireland
• London
• Manchester
• Birmingham
• Liverpool
• Leeds
• Glasgow
• Edinburgh
• Cardiff
• Belfast

Canada – Provinces & Territories

• Alberta
• British Columbia
• Manitoba
• New Brunswick
• Newfoundland
• Northwest Territories
• Nova Scotia
• Nunavut
• Ontario
• Prince Edward Island
• Quebec
• Saskatchewan
• Yukon

(Major cities like Toronto, Vancouver, Montreal, Ottawa, Calgary, and Edmonton can also be blocked.)

 India – Regions & States

• Andhra Pradesh
• Assam
• Bihar
• Chandigarh
• Chhattisgarh
• Delhi
• Goa
• Gujarat
• Haryana
• Himachal Pradesh
• Jammu
• Jharkhand
• Karnataka
• Kerala
• Madhya Pradesh
• Maharashtra
• Manipur
• Meghalaya
• Mizoram
• Nagaland
• Odisha
• Punjab
• Rajasthan
• Sikkim
• Tamil Nadu
• Telangana
• Tripura
• Uttar Pradesh
• Uttarakhand
• West Bengal

(Major cities: Mumbai, Delhi, Bangalore, Kolkata, Chennai, Hyderabad, Pune, etc.)

Australia – States & Territories

• New South Wales
• Victoria
• Queensland
• South Australia
• Western Australia
• Tasmania
• Northern Territory
• Australian Capital Territory

(Cities: Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Hobart, Darwin).

 Europe & Other Global Regions

• Europe
• European Union
• Russia
• Ukraine
• Germany
• France
• Italy
• Spain
• Portugal
• Netherlands
• Belgium
• Switzerland
• Austria
• Poland
• Sweden
• Norway
• Finland
• Denmark
• Ireland
• Turkey
• Greece
• Czech Republic
• Hungary
• Romania
• Bulgaria

 General Global Exclusions

• Africa
• South Africa
• Nigeria
• Kenya
• Egypt
• Morocco
• Asia
• China
• Japan
• Korea
• Philippines
• Thailand
• Malaysia
• Singapore
• South America
• Brazil
• Argentina
• Chile
• Mexico
• Caribbean

How to Use This Negative Keyword List

• Regularly add these keywords to your PPC campaigns under Negative Keywords.
• Use both negative phrase match and negative exact match depending on how you want to filter searches.
• Review your Amazon Search Term Report weekly to find new irrelevant terms and expand your list.
• Customize the list for your product niche. For example, if you sell electronics, exclude terms related to free templates or student projects. If you sell premium goods, block cheap/free keywords.

By maintaining discipline in updating your negative keyword list, you ensure your campaigns are always lean, relevant, and directed towards buyers with high intent.

Take Control of Your Amazon Ads

A powerful Amazon PPC strategy is not just about what keywords you target, but also what you exclude. By applying an extensive negative keyword list of over 2000+ terms, you ensure your ads focus only on buyers with real purchase intent.

This reduces wasted spend, lowers ACOS, and increases ROI. Sellers in the UAE can stay competitive by updating their negative keyword lists regularly and monitoring new search trends. A seller who ignores this aspect ends up paying more per click and losing a competitive advantage to those who carefully filter traffic.

For sellers who want professional guidance, AMZ Seller Hub provides Professional Amazon PPC management that includes building and maintaining updated negative keyword lists, ensuring your ads reach the right audience every time. This means more efficient use of your advertising budget, better conversion rates, and ultimately stronger growth for your Amazon business.

Managing negative keywords is one of the fastest ways to improve Amazon PPC performance. With this list, you have a head start on eliminating wasted clicks and focusing your ad spend where it matters most. If you need expert help in applying and maintaining these strategies, AMZ Seller Hub is here to support you with data-driven PPC management designed for UAE sellers.