Amazon PPC Not Getting Impressions​ and Clicks (UAE 2025)

Many UAE sellers run Amazon PPC campaigns only to realize they aren’t getting impressions or clicks. This lack of visibility often leads to wasted budget and missed opportunities for sales.

There are several possible reasons behind poor ad performance, and below are the most common causes along with practical solutions that can help restore visibility and engagement.

1. Low Search Volume for Targeted Keywords

If your ad targets keywords that hardly anyone is searching for, your product won’t show up in the results. This happens because Amazon PPC campaigns function based on how often a keyword is searched by shoppers.

When there’s little to no search activity, your ad has minimal opportunity to be displayed or engaged with. These missed impressions can result in poor overall performance and limited data for optimization.

Here’s how you can resolve it:

• Use high-search-volume, relevant keywords.
• Utilize long-tail keywords with moderate competition.
• Use tools like Helium 10 or Jungle Scout to validate volume.

2. Bids Are Too Low

When your bid is significantly lower than what other sellers are paying for similar keywords, Amazon’s system is less likely to display your ad. The platform prioritizes higher bids as they contribute more to its advertising revenue, which means low bids often lose visibility, even if your product listing is fully optimized.

Here’s how you can resolve this issue:

• Increase your bids gradually and monitor performance.
• Use Amazon’s suggested bid range as a starting point.
• Test both automatic and manual campaigns to compare cost-efficiency.

3. Irrelevant or Poor Product Listing

Amazon may suppress ads if your listing does not match the keywords or lacks essential details like images or bullet points.

Here’s how you can resolve it:

• Improve your product title, bullet points, and description.
• Make sure your product listing is relevant to the targeted keywords.
• Upload high-quality images and include backend keywords.
• Highlight key product features in the first few bullet points to capture buyer attention.
• Add A+ Content (Enhanced Brand Content) if available to increase conversion and trust.

4. Out-of-Stock or Suppressed Listings

When a product goes out of stock or becomes suppressed due to listing violations, Amazon will automatically stop showing its ads. This not only halts your campaign’s visibility but can also harm your campaign’s learning phase.

Regular inventory management and listing checks are essential to keep your ads active and performing.

Here’s how you can resolve it:

• Ensure your inventory is always available.
• Check for listing suppression issues in your Seller Central account.
• Maintain a healthy Account Health score.

5. Incorrect Match Type Settings

Using broad or irrelevant match types can block your ads from being shown to the most suitable shoppers. When your match types are not aligned with user intent.

Amazon’s algorithm may struggle to place your ads accurately, resulting in low impressions and wasted spend. Ensuring proper match type settings is essential for effective PPC targeting.

Here’s how you can resolve it:

• Use a mix of broad, phrase, and exact match types.
• Regularly review your search term report.
• Add negative keywords to avoid wasted spend.

6. Low Daily Budget Limits

When your daily budget is too limited, your ads may run out of funding before the day ends, cutting off potential exposure during high-traffic hours.

This can severely affect your campaign’s ability to collect enough data and drive conversions. Below are a few solutions that can help resolve this limitation effectively.

Here’s how you can resolve it:

• Increase your daily budget if your campaign runs out of funds before the day ends.
• Monitor the “budget exhausted” warning in campaign settings.

7. Poor Campaign Structuring

Running a single campaign with all products and mixed keywords often leads to poor performance.

Here’s how you can resolve it:

• Segment campaigns by product or product category.
• Group similar keywords together for better targeting.
• Create dedicated ad groups for bestsellers.

8. No Clicks Despite Impressions

Receiving impressions without any clicks usually points to a disconnect between what’s shown in your ad and what customers find compelling. This could stem from unappealing images, weak titles, poor pricing, or lack of special offers that attract clicks. Making small improvements in these areas can have a strong impact on your click-through rate.

Here’s how you can resolve it:

• Review your product pricing compared to competitors.
• Improve your main image and title to boost click-through rate (CTR).
• Consider adding a coupon or limited-time offer to grab attention.

9. Too Many Competing Ads in UAE Market

Some product categories in Amazon UAE are highly saturated with aggressive advertisers who dominate the top ad placements with high bids and well-optimized listings. This creates a challenging environment for newer or smaller sellers trying to compete within the same space.

Here’s how you can resolve it:

• Focus on less saturated niches.
• Target longer-tail keywords with lower competition.
• Test sponsored brand and display ads alongside standard campaigns.

Let AMZ Seller Hub Help You Fix Your PPC Performance

Amazon PPC campaigns can struggle for many reasons, and you’re not the only seller in the UAE dealing with these setbacks. Instead of wasting more time on trial and error, it’s better to take action with the help of expert support.

AMZ Seller Hub has the best Amazon PPC Management service that is designed to:

• Audit and restructure your existing PPC campaigns
• Discover high-converting keywords and remove underperformers
• Optimize bids and daily budgets for maximum ROI
• Create targeted ads that drive traffic and sales

Start turning clicks into customers, let us fix your Amazon ads for good.