How to Handle a Suspended Amazon Seller Account (UAE)

Getting your Amazon seller account suspended can be frustrating, especially when you’ve invested time, effort, and money into your store. It can feel overwhelming at first, but the good news is that suspensions are usually fixable.

Many sellers go through this and successfully return to business. You can recover your account and continue growing your brand with the right approach and a step-by-step plan.

Here’s a simple, step-by-step process to help you handle the situation:

Step 1: Stay Calm and Read the Suspension Notice

The first thing to do is not panic. Amazon always sends a suspension notice by email. Read it carefully, line by line. The message usually contains the exact reason your account was deactivated, such as a violation of selling policies or performance-related issues.

Take notes, highlight important details, and try to understand what triggered the action. A clear understanding of the problem is your first step toward solving it.

Common reasons include:

• Policy violations
• Late shipments
• Poor customer feedback
• Incomplete documentation

Understanding the reason is the key to fixing the issue.

Step 2: Don’t Rush to Submit an Appeal

Take your time before replying. A rushed or emotional appeal can make things worse. Amazon looks for a clear, professional plan to prevent the issue from happening again. So prepare carefully.

Step 3: Identify the Root Cause

Look into your account carefully to understand what led to the suspension. Review your performance dashboard, recent orders, return reports, and messages from Amazon. Pay close attention to negative feedback, A-to-Z claims, or late shipment rates.

Sometimes, even a small mistake, like incorrect product detail pages or missed documentation, can trigger suspension. Understanding the full picture helps you build a solid and accurate response.

Step 4: Write a Plan of Action (POA)

A Plan of Action is a document you send to Amazon that explains the problem in detail and how you’ve addressed it. It’s not just an explanation, it’s your chance to show Amazon that you take the issue seriously and have made real improvements. A strong POA shows that you’re ready to follow their rules moving forward and can be trusted to sell again.

• What caused the issue
• What have you done to fix it
• What steps will you take to prevent it again

Your POA should be:

• Honest
• Clear and simple
• Focused on facts

Amazon wants to see that you take responsibility and have a plan to improve.

Step 5: Submit Your Appeal to Amazon

Use the “Performance Notifications” section in your Amazon Seller Central account to send your appeal. Include your Plan of Action, any required documents, and your seller information.

Make sure the tone is respectful and professional. Keep your message brief but complete.

Step 6: Wait for Amazon’s Response

Amazon usually replies within 48–72 hours. In some cases, it may take longer. Be patient and avoid sending multiple messages. If your appeal is rejected, revise your plan based on the feedback and try again.

Step 7: Get Professional Help if Needed

If you’re not sure what went wrong or your appeal was rejected, it’s a good idea to seek expert help.

Our Amazon Account Reinstatement Service helps sellers prepare effective appeals that meet Amazon’s guidelines. We understand the process and will help you recover your account the right way.

Get Back on Track with Expert Support

Having your account suspended is tough and can feel discouraging, but it’s important to know that thousands of sellers face the same situation every year, and many of them come back stronger. Getting reinstated is absolutely possible with the right steps, clear communication, and a proper plan in place.

AMZ Seller Hub supports its sellers through the entire reinstatement process with:

1. Detailed account review
2. Custom Plan of Action writing
3. Appeal submission guidance
4. Ongoing follow-up and support

Let us help you reopen your Amazon seller account and rebuild your store with confidence.